Media Training Dubai for CEOs, Spokespeople and Senior Leaders
When the camera is on, there is no second take. For CEOs, ministers and senior spokespeople, a poorly handled interview can undo months of careful reputation management. Mayfair Media prepares you to get it right.
Our executive media training is led by Greg Tanner and Sarah Forster — former senior journalists and editorial leaders from Bloomberg, BBC, Sky News and ITV News. Between them, more than 40 years inside the world's most demanding newsrooms. They have sat on the other side of the camera. They know exactly what journalists are looking for — and what traps they set.
Every programme is built around the environment you will actually face: live television, financial media, crisis scenarios, government press conferences, analyst calls or high-stakes internal communications. Nothing generic. Nothing off-the-shelf.
See how a session works
This video was produced by our client Equiti after a recent executive media training session — a behind-the-scenes look at how we work with senior leaders under realistic interview conditions.
What happens in a session
Every programme is tailored to the individual and the environment they will face. Here is how a typical session unfolds.
Message Development
Before any camera is switched on, we work with you to identify your key messages, anticipate difficult questions and develop clear, concise answers that hold up under scrutiny. We think like journalists — because we are journalists.
Realistic Interview Simulation
We put you in front of a camera and conduct a genuine simulated interview — calibrated to the tone and pressure of the environment you will face, whether that is Bloomberg, CNBC, a government press conference or an internal town hall. We can push hard or keep it supportive, depending on where you are in your preparation.
Playback and Detailed Coaching
We review the footage together — examining body language, composure, message clarity and delivery. This is often where the biggest shifts happen. Clients see exactly how they come across on camera for the first time, and the effect is usually immediate.
Practical Techniques That Stay With You
We give you specific, repeatable methods for handling difficult questions, bridging to your key messages and recovering when an interview goes in an unexpected direction — techniques you can use instinctively, under pressure, without thinking.
Built around the moments that matter most
We regularly prepare clients for high-stakes environments across broadcast, corporate and government settings.
Live Television
Bloomberg, CNBC, CNN, Al Arabiya, Sky News Arabia and regional broadcasters. We prepare you for the pace, the lights and the questions you hope you won't be asked.
Financial Media
Earnings commentary, investor interviews, market-sensitive announcements and analyst calls where every word carries weight and ambiguity is a liability.
Crisis Communications
Reputational incidents, regulatory scrutiny, operational emergencies. We help you stay composed, credible and in control when the pressure is at its highest.
Government & Policy
Press conferences, ministerial briefings, public policy announcements and stakeholder communications requiring precision and authority in equal measure.
Panels & Conferences
ADIPEC, Cityscape, World Economic Forum and other high-profile regional platforms where you need to perform in front of a live audience and a camera simultaneously.
Internal Communications
Town halls, all-hands meetings and sensitive internal announcements where leadership presence and message clarity are just as critical as any public setting.
Trainers who sat on the other side of the camera
Most media training is delivered by communications professionals or former PRs. Ours is delivered by people who spent decades inside major international newsrooms — deciding which clips made the cut, formulating the difficult questions, and watching spokespeople succeed and fail in real time.
That experience gives our clients something no communications consultant can offer: an honest, insider account of what actually happens when a journalist is in the room.
We know what questions journalists prepare — and the follow-ups they don't tell you about.
We know how producers choose clips — and what makes a soundbite land or get left on the cutting room floor.
We know what composure looks like under pressure — because we have watched thousands of interviews and conducted hundreds ourselves.
We know the GCC media landscape — having lived and worked in the UAE for a combined 18 years.
